DIGITAL MARKETING - SEM

Google Adwords

Facebook Ads

Google Adwords

Google Adwords Certification #16720538

Google Adwords successful campaign (CTR 10%)

Publicidad en Google Marketing Digital

Client: Office Home Design. Performed in June 2018 by Carlos Lozano.

A successful Digital Marketing campaign in Google Adwords depends on several factors.

Keyword research: you should investigate how your potential customers look for your type of product or service. As strange as it may sound, there is no logic for this, people look for their needs in a very particular way and you have to match your ad content to the words they are looking for, those are “keywords” so when they look for those words, your ad shows up to them as a result.

Creative copy: the ad has 3 short lines of text. Title, subtitle and descriptive text. In an average of 15 words, you have to say everything you have to say, and you have to make sure the content is attractive enough for your potential client to choose you and click on your ad.

Target segmentation: who do you want to reach? where and at what time? Here’s when marketing comes in. You have to know the full profile of your target audience, where he is, what time he uses the internet, what his interests are, how old is he, his language, etc. Successfully segmenting your audience depends on the scope of the campaign and good budget management without any waste.

Bid: how much do you pay to go up without spending more than needed? This requires deep analysis of the competition and careful monitoring on the progress of the campaign. When monitoring, the bid is adjusted according to results until the desired impressions/clicks frequency is reached without wasting the campaign’s budget.

The CTR is the average between cost per click and number of times that people click the ad. The higher the CTR the better the quality of the ad, the number of clicks received and the cost per click is lower. The CTR of a good ad on average is 3%, in the case of my client Office Home Design, the CTR is 10% (excellent). (See source)

In most cases, a Digital Marketing campaign on Google isn’t cheap, it depends on how competitive your product or service is, but it’s usually very effective and fully measurable.

Facebook/Instagram Ads

Facebook Ads Succesful campaign with 62.805 reached people

Marketing Digital Medellin Publicidad En Facebok

Client: Zafiro project. Executed in June 2018 by Carlos Lozano.

Marketing Digital Medellin Publicidad En Facebok

Client: Pilarica Park project. Executed in June 2018 by Carlos Lozano.

A successful Digital Marketing campaign on Facebook depends on several factors.

Creative copy: the ad has 3 sections of text, descriptive text, footer and its button. The button can perform various actions such as going to a fan page, a website, sending a message via chat or WhatsApp. There is practically no text limit to include, but Facebook shows fewer ads that contain a lot of text. We can use images and videos on Facebook Ads. Suggested time for a video is less than one minute.

Target segmentation: who do you want to reach? where and at what time? Here’s when marketing comes in. You have to know the full profile of your target audience, where he is, what time he uses the internet, what his interests are, how old is he, his language, etc. Successfully segmenting your audience depends on the scope of the campaign and good budget management without any waste.

Budget: you can establish a daily or complete budget for the desired duration of the campaign. The amount of people that can be impacted depends on the budget; the greater the established budget, the greater the number of possible impacts.

Facebook is a cheap way to advertise, it works very well for some products or services like clothes, real estate, trips, etc. The results of this Digital Marketing campaign are very effective and fully measurable.

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